Company
AI that multiplies talent. Never fakes it.
Fume is built in Norway by a small founding team. We think AI should give creative people more reach, never replace the truth about a product or the people who buy it.
Why Fume
Campaign calendars outrun creative teams.
Tools, freelancers and in-house hours don't add up to creative you can launch. Fume takes the place of that patchwork with one accountable system.
We keep up with AI, so you don't have to.
The Engine absorbs the monthly model changes. You never operate a tool.
We keep up with ethics and the law.
We know where the lines are for AI in advertising, and we tell you what the rules mean for your ads.
A clear Quality Gate.
A named expert checks every creative before you see it. You keep the final say.
How we work
A studio with an engine in it.
Direction, taste and the final check stay with people. Production, variants and formats run on the Engine.
Where the lines are
What Fume never does
- Makes AI UGC.
- Invents reviews, ratings or results.
- Changes a product's identity, label, claims or required details.
- Uses a real person's likeness without recorded permission.
- Trains shared models on a customer's assets without explicit terms.
- Uses a customer's work as proof without permission.
- Copies other brands' work or anyone's IP.
- Promises a flawless record or ad results.
Where we are
Built with our first partners.
The Engine works today. The app and the Quality Gate are in build, and we are shaping the first cycles with a small number of founding design partners.
Bring one real campaign.
We are taking on a small number of founding design partners. Tell us about your next launch, its date and its channels, and we will show you what one cycle delivers.