The Quality Gate
Nothing ships without passing the Quality Gate.
Before delivery, an expert checks every creative against your Product Truth and brand rules, and signs their name to it. Then you approve what goes live.
What is checked
Seven checks before a creative reaches you.
Nothing with an unresolved critical product error is delivered. No process is flawless; what we promise is the check, and a record of who made it.
- 01
Product Truth complete
The facts the creative must keep are written down before work starts.
- 02
The direction is possible
The idea can be made without bending the product.
- 03
No critical product error
Packaging, label, variant, colour, material and proportions, as they really are.
- 04
No generation artefact
Hands, skin, edges and text, at the size people will see them.
- 05
It looks right
A designer's eye on composition, light and finish, within the palette, crop and tone your Brand DNA sets. If it isn't good, it isn't delivered.
- 06
Ready for the channel
Dimensions, safe zones, legible text and naming.
- 07
A named person signs
The expert's name and the time go on every checked creative.
The expert's screen, in design
See what was checked, and who checked it.
Each creative comes with its checklist against your Product Truth. Notes are pinned where they belong. Press Mark checked and the check lands on the creative.
Anna is a placeholder. On real work it is the expert's real name and title.
Creative 4
In check
The record
Creative you can stand behind.
Every delivered creative leaves a record: what was checked, what was caught, who checked it and when you approved it.
- Product Truth
- Bowl, speckled glaze, raw clay foot
- Caught and fixed
- The rim was too thin in v1; v2 matches the packshot
- Brand rules
- Light, palette, crop
- AI use
- AI model hands; the product from the packshot
- Checked by
- Anna, Designer · 12 Oct, 14:32
Ethics
Never AI UGC
No fake customers or creators.
No synthetic reviews, ratings, testimonials or creators presented as real. AI models may present a brand in its photography, used openly as models.
Your product, exactly.
Identity, packaging, label, claims, variant, colour, material and proportions stay as they are.
On record.
Where AI was used, what was checked and who checked it, on every delivery.
Questions
About the check.
Sometimes it does. That is why every creative is checked against your Product Truth at the Quality Gate. Nothing with an unresolved critical product error is delivered.
A named expert checks every creative. You approve, and the record shows both.
Fixes the expert asks for before delivery are Fume's own work and never use your revision rounds. Your rounds are for your decisions.
Bring one real campaign.
We are taking on a small number of founding design partners. Tell us about your next launch, its date and its channels, and we will show you what one cycle delivers.