Work
Creative in your brand's world.
Concepts made with the Fume Engine, by category and by channel. Every product stays exactly as it is. These are Fume's own concepts; the brands in them are placeholders, not clients.
Beauty · Paid social · 9:16 
Beauty · Campaign image · 4:5 -
Slow evenings.
The night serum, in the light it was made for. A few drops before sleep.
Discover the serum
Beauty · Newsletter - New
Night serum
Add to bagBeauty · Product page 
Supplements · Paid social · 4:5 
Supplements · Website header 
Two minutes, every morning.
Read the guideSupplements · Newsletter 
NewDaily powder, 300 g
Add to bagSupplements · Product page 
Fashion · Paid social · 9:16 
Fashion · Campaign image · 4:5 
NewThe court sneaker
Add to bagFashion · Product page 
Carried every day.
Shop leatherFashion · Newsletter 
CeramicsThe clay vase
Thrown by hand, finished matte. Made for a few dry stems and low light.
Add to bagHome · Product page 
Home · Paid social · 4:5 
Linen, washed soft.
Shop beddingHome · Newsletter 
Food and drink · Paid social · 9:16 
Food and drink · Campaign image · 4:5 
Food and drink · Website header
No concepts for this pair yet.
Shown honestly
Taste shown, not claimed
Concepts, labelled.
Everything here is a Fume concept. Real client work appears only under the client's name, with written permission.
Products from the packshot.
The Engine works from the real product photograph, and the expert checks it against the Product Truth.
AI models, used openly.
The people in these concepts are AI models. They present products; they never pose as customers or creators.
Bring one real campaign.
We are taking on a small number of founding design partners. Tell us about your next launch, its date and its channels, and we will show you what one cycle delivers.